Partnerships that add pipeline, not overhead.
A structured evaluation of co-sell and white-label partnerships, ending in a documented go or no-go.
Where this sits.
Partnerships are agreed in principle at conferences and then absorb months of coordination without producing a single sourced deal.
MandateTest a proposed partnership against pipeline economics before either side commits operational time to it.
What the team is handed.
Partnership exploration
A structured evaluation of a co-sell or white-label partnership, ending in a clear go or no-go.
Outcome. Only partnerships that add pipeline are entered.
Partner economics model
Referral, margin and delivery-cost scenarios modelled against realistic deal volume.
Outcome. The commercial terms are set before the relationship is.
Co-sell operating brief
Who sources, who delivers, who owns the client, and how disputes resolve.
Outcome. The partnership survives its first contested deal.
How the work runs.
- 01
Qualify
Test overlap, channel access and delivery compatibility before commercial discussion.
- 02
Model
Run the economics at realistic volume, including the coordination cost both sides absorb.
- 03
Decide
Deliver a written go or no-go with the operating brief attached where the answer is go.
When this is the right first move.
- —Two or more partnerships are open and none has sourced revenue.
- —A larger firm has proposed a white-label arrangement.
- —Channel access is the constraint, not delivery capacity.
Common questions.
Do you negotiate the agreement?
The commercial and operating terms are drafted; legal execution stays with your counsel.
How long does an evaluation take?
Two to three weeks per partnership, depending on the counterparty's responsiveness.
What else gets built.
Start with the founder-dependency audit.
Ten working days, fixed fee, a written read your team owns. The fee credits against the build that follows.