Sounding like one firm, without the founder editing every line.
Voice codification, ongoing brand-compliant production and personal positioning for founders and operators.
Where this sits.
Everything published sounds like whoever wrote it. The founder becomes the last editor on every asset, which caps how much the firm can publish and how fast.
MandateCodify the voice, then run production against it so output stays consistent without founder review on each piece.
What the team is handed.
Brand voice codification
A style guide drawn from existing materials, written so a person or an AI tool can produce on-voice content.
Outcome. Everything published sounds like the firm.
Brand-compliant content production
Ongoing posts, briefs and assets produced to that guide on a set cadence.
Outcome. A consistent presence without line-by-line editing.
Personal positioning
Sharper LinkedIn positioning for founders and operators: headlines, about sections, announcements.
Outcome. People read as credible before the first call.
How the work runs.
- 01
Extract
Read the strongest existing material and derive the rules already implicit in it.
- 02
Codify
Write the guide as testable rules, not adjectives, with worked examples and counter-examples.
- 03
Produce
Run the first cycles of production against the guide and correct it where reality disagrees.
When this is the right first move.
- —Published output stalls whenever the founder is in delivery.
- —Two people writing for the firm produce visibly different voices.
- —The firm's people are invisible in the market it sells into.
Common questions.
Do you ghostwrite for the founder?
The guide is written so the team or a tool can draft; founder review stays on substance, not tone.
Does this include design?
Editorial and positioning are in scope; visual identity work is scoped separately when required.
What else gets built.
Start with the founder-dependency audit.
Ten working days, fixed fee, a written read your team owns. The fee credits against the build that follows.