Staying current without commissioning research each time.
A monthly market signal brief produced to a fixed template and a fixed cost.
Where this sits.
Market knowledge is refreshed only when a deal forces it. By then the change — a competitor's new practice, a client's leadership shift, a procurement reset — is already priced in by someone else.
MandateMaintain a standing read of what changed in the market, delivered on a schedule the leadership team can plan around.
What the team is handed.
Monthly market signal brief
What changed in the market this month, to a fixed template and fixed cost.
Outcome. Leadership stays current without commissioning research.
Competitor movement log
New practices, hires, positioning shifts and published work from named competitors.
Outcome. Competitive change is noticed before a deal exposes it.
Account watchlist
Trigger events on named accounts: funding, leadership change, restructuring, procurement.
Outcome. Outreach is timed to the event, not the calendar.
How the work runs.
- 01
Define
Fix the market perimeter, the competitor set and the account watchlist.
- 02
Monitor
Track filings, hiring, published work and procurement signals on a monthly cycle.
- 03
Brief
Deliver one written brief per month, same template, same length, same delivery date.
When this is the right first move.
- —Leadership finds out about competitor moves from clients.
- —Research is commissioned reactively, deal by deal.
- —Multiple markets are covered by one team with no standing view of either.
Common questions.
Is this a retainer?
Yes — a fixed monthly fee against a fixed deliverable, cancellable at the end of any month.
Can it cover more than one market?
Yes. Each additional market extends the perimeter and is priced as a defined increment.
What else gets built.
Start with the founder-dependency audit.
Ten working days, fixed fee, a written read your team owns. The fee credits against the build that follows.