SSA FZE LLC

We build the function that sells, so growth stops depending on the founder.

Sales, business development, and client services, built into agencies that have outgrown relationship-led selling. Across five markets.

Let's talk→Diagnostic Discovery
Where agencies stall

Most founder-led agencies hit the same four walls.

Founder-dependent pipeline

Every meaningful deal traces back to the founder's relationships. When the founder is heads-down on delivery, the pipeline goes quiet.

The reactive ceiling

Work arrives through referral and inbound. With no engine for proactive selling, growth caps at the size of the founder's network.

Concentration risk

A handful of accounts carry the business. Comfortable, until one of them leaves.

Stalled expansion

New markets, new service lines, and brand equity stay on the someday list, because no one owns the selling that would fund them.

The approach

Built into the agency, not bolted on the side.

SSA builds the selling function so growth keeps moving without the founder in every room. Where a sales function is missing or still early, Sebastian co-creates it with leadership and moves the agency from reactive selling to proactive selling. The work is a roadmap across sales, business development, and client services, and the systems and assets that make it run.

Built, not advised

The deliverables are working systems and sales assets, not a series of calls and a slide deck.

AI-native

Outreach specs, content systems, and design prompts are built for LLM tools from the first draft.

Five markets, two languages

US, UK and Ireland, UAE and KSA, Singapore and Hong Kong, and Japan, with delivery available in Japanese.

Who this is for

Calibrated for a specific kind of agency.

If two or three of these describe your last twelve months, we should talk.

  • You run a midsized agency or a boutique consultancy
  • You or a small group close most of the meaningful work yourselves
  • Growth has flattened and the pipeline leans on referrals
  • A few accounts represent an uncomfortable share of revenue
  • You want to enter new markets or service lines but no one owns the selling
  • You have tried tactics and tools, and the selling still depends on the founder
How it works

One path, three phases. You can stop after any of them.

01

Define

We map where growth should come from and build the roadmap across sales, business development, and client services. Market sizing, account strategy, territory whitespace, and account scoring.

02

Build

We co-create the selling function with leadership and ship the systems that run it. Outreach systems, CRM and trackers, productized offers, and the sales assets that support them. Where the function does not exist, we build it.

03

Scale

We move the agency from reactive to proactive selling and keep it supplied. Recurring market intelligence, brand and editorial production, and partnership development.

Engagements usually start with a fixed-scope diagnostic or a ten-day Sprint, with the Sprint fee creditable toward ongoing work.

Services

What gets built.

Markets

Where SSA works.

United States
UK & Ireland
UAE & KSA
Singapore & Hong Kong
Japan

Services are available in Japanese.

About

Sebastian Shimomichi.

Sebastian Shimomichi is a revenue-driven sales and marketing leader with a data-intensive background. His career has moved from surfacing actionable insight tied to growth and efficiency for enterprise and mid-market businesses, to owning that growth directly. At SSA he works with agency founders and leadership to set the roadmap across sales, business development, and client services, and to build the function that runs it. He takes on a small number of engagements at a time, by design.

Portrait of Sebastian Shimomichi in New York
Selected work

Recent engagements and prior exposure.

Recent engagements
Systango — recent SSA client engagement
Creative Dock — recent SSA client engagement
Chesamel — recent SSA client engagement
Prior exposure through agency, consultancy and in-house roles
Google — brand previously worked with by SSA's founder
Microsoft — brand previously worked with by SSA's founder
Rakuten — brand previously worked with by SSA's founder
Shiseido — brand previously worked with by SSA's founder
L'Oréal — brand previously worked with by SSA's founder
Pfizer — brand previously worked with by SSA's founder
GSK — brand previously worked with by SSA's founder
Oracle — brand previously worked with by SSA's founder
OpenAI — brand previously worked with by SSA's founder
Standard Chartered — brand previously worked with by SSA's founder
Mizuho — brand previously worked with by SSA's founder
Bank of Sharjah — brand previously worked with by SSA's founder
Haleon — brand previously worked with by SSA's founder
Mashreq — brand previously worked with by SSA's founder
Questions

What founders usually ask.

You are one person. What happens at capacity?
SSA takes a small number of engagements at a time, by design, so each one gets real attention. When the calendar is full, new inquiries are either declined or placed on a short waitlist with an honest start date. You will not be handed off to a junior associate or a subcontractor you did not vet.
How is this different from a fractional CRO or an agency coach?
A coach runs a call series and leaves you with notes. A fractional CRO occupies a seat on your org chart and manages your team. SSA does neither. SSA builds the selling function itself — the outreach, the CRM, the account scoring, the sales assets, the Sprint offer — and hands the working system back to your team so growth is no longer trapped in the founder's calendar.
Which markets and languages do you cover?
Five markets: the United States, the UK and Ireland, the UAE and KSA, Singapore and Hong Kong, and Japan. Delivery is available in English and Japanese. Account research and outreach are written for the norms of the specific market, not translated from a US template.
What does a first engagement look like?
Most relationships start with one of two fixed-scope entry points: a diagnostic (market entry, outbound conversion, or sector credibility) or a ten-day Sprint that ships a packaged offer you can sell. Both are quoted up front with a fixed fee. The Sprint fee is creditable toward a subsequent retainer, so the first invoice is never wasted spend.
What kinds of agencies is SSA the right fit for?
Founder-led agencies, typically between $1M and $15M in revenue, that have outgrown relationship-led selling and need a repeatable function. Strongest fit is creative, brand, design, content, and adjacent professional services. SSA is not the right fit for pre-revenue agencies, performance-media shops looking for a media buyer, or teams that want a coach rather than a builder.
How are engagements priced?
Three shapes. Fixed-fee diagnostics for a single, scoped question. The ten-day Sprint at tiered fixed pricing. A monthly retainer for ongoing pipeline origination, account intelligence, and brand-compliant content. Hourly billing is not used. Every engagement is quoted in writing before it starts.
Do you guarantee a number of leads or meetings?
No, and you should be skeptical of any advisor who does. SSA guarantees the system — outreach written to your brand, a CRM your team can actually run, account dossiers grounded in real research, and offers that hold up in a sales conversation. Meeting volume depends on your market, your ICP, and the strength of your existing reputation. Those variables are diagnosed before any outreach goes out.
Who owns the systems and assets you build?
You do. The CRM, the outreach kits, the brand voice guide, the Sprint package, the account dossiers, and the sales assets are delivered to you and remain yours after the engagement ends. SSA does not lock work behind a proprietary platform, and there is no recurring license fee for what was built.
How do you use AI in the work?
AI is used the way a serious operator uses it: to accelerate research, to draft from a tested prompt, and to keep brand voice consistent at volume. It is not used to mass-generate outreach that wastes a prospect's time. Every outbound message that goes out under your name is reviewed against a brand voice guide built from your own materials.
How do you handle confidentiality and competitive overlap?
Every engagement runs under a mutual NDA. SSA does not take on two agencies competing for the same accounts in the same market at the same time. If a potential conflict surfaces, you will hear about it before any work begins.
How long does an engagement typically run?
Diagnostics are one to three weeks. The ten-day Sprint is, by definition, ten working days. Retainers are usually a three-month initial term, renewable monthly thereafter, with a written 30-day exit. The goal is a working system you can run without SSA, not an indefinite dependency.
How do we get started?
Send a note through the contact page describing what you sell, which market matters most, and what is currently broken about the way new business comes in. You will get an honest read within two business days on whether SSA is the right fit and what the right first step would be.
Contact

A first conversation is free and direct.

Tell me where the agency is trying to go.

Book a consultation→

Your message is stored for 45 days and then permanently deleted, unless you opt in above. See our privacy policy.

Direct
Sebastian Shimomichi
sebastian@shimomichi.com+1-650-417-3985