01Library

The material behind the engagements.

Four working documents SSA uses in live mandates. Each is sent on request, unedited, with no obligation attached.

01

Model

Pipeline coverage model

A working model that converts a revenue target into the pipeline, meeting and origination volume required to hit it — by market and by deal size.

  • Coverage ratio by average deal size
  • Origination volume needed per quarter
  • Sensitivity to win rate and cycle length

Handled under our privacy notice.

02

Template

BD compensation plan

A first-hire business-development comp structure that pays for origination rather than for activity, with ramp, floor and clawback language.

  • Base, variable and ramp by month
  • Origination versus close credit split
  • Clawback and qualification gates

Handled under our privacy notice.

03

Script

Discovery script

The question set SSA uses in first meetings for agency and services sales, built to qualify budget authority without interrogating the buyer.

  • Opening frame and time contract
  • Twelve qualification questions in order
  • Disqualification signals and next-step language

Handled under our privacy notice.

04

Checklist

Market-entry checklist

The pre-conditions to clear before committing budget to a new market, drawn from the market matrix on this site.

  • Entity, banking and contracting pre-conditions
  • Reference and language requirements by market
  • First 90-day origination plan

Handled under our privacy notice.

Insights list

Field notes on founder dependency and agency growth

One note when there is something worth reading: a diagnostic finding, a market read, or a piece of the benchmark. No sequences, no digests, no forwarded offers.

  • What the diagnostics keep finding, market by market
  • Entry conditions as they change in Japan, the Gulf and APAC
  • Early cuts of the Founder-Dependency Benchmark

Handled under our privacy notice.

Next step

Start with the founder-dependency audit.

Ten working days, fixed fee, a written read your team owns. The fee credits against the build that follows.