Making a complex venture-building offer legible to corporate buyers.
Rebuilt the pre-sales motion for a venture builder selling complex, board-level mandates.
- Sector
- Corporate venture building
- Markets
- Europe, Middle East
- Case study
- Creative Dock
Where the business stood.
A corporate venture builder selling multi-quarter mandates to enterprise boards. The offer was genuinely differentiated and genuinely hard to explain, so each pursuit was reinvented by whoever happened to own it.
Give the commercial team one defensible way to frame, scope, and price the offer so pursuit quality stopped depending on the individual running it.
How the work ran.
Define
Mapped the buying committee by function, separated the decisions each member actually makes, and rewrote the value case for the economic buyer rather than the practitioner.
Build
Productized the mandate into scoped stages with pricing logic, then built the pre-sales kit: qualification criteria, discovery structure, proposal architecture, and objection handling.
Scale
Ran the kit through live pursuits with the team, tightened it against real objections, and left the review cadence in place.
What the client owns.
- —Buying-committee map with decision ownership per function
- —Staged mandate structure with pricing logic
- —Qualification and discovery framework
- —Proposal architecture and objection library
- Engagement shape
- Pre-sales productization sprint
- Buyer level
- Board and executive committee
- Function owner at close
- Commercial leadership
Scoped sprint against a fixed fee. The pre-sales kit is the client's property and is maintained internally.
Other engagements.
Start with the founder-dependency audit.
Ten working days, fixed fee, a written read your team owns. The fee credits against the build that follows.